Jonny Adam has unveiled a new, one-of-a-kind helmet design that highlights and supports the work of cancer care charity, Maggie’s.
The current GT3 points leader wears the striking custom-painted helmet for the first time at Snetterton this weekend. It will continue to be used throughout a season in which the Scot could clinch a record-extending fifth Intelligent Money British GT Championship drivers’ crown.
Motorsport fans, philanthropists, and collectors alike will also have a unique opportunity to own the helmet when it’s put up for auction this August at the biennial Drive to Maggie’s charity driving tour. Every penny raised will go directly to supporting the charity’s vital services.
Adam intends to continue wearing the helmet until the end of the season. The auction’s highest bidder could therefore end up with an item that was integral to winning a British GT title…
But it’s not just about owning a remarkable piece of racing history. The auction will also contribute to a cause that touches the lives of so many.
Maggie’s is a pioneering charity that offers free practical, emotional, and social support to anyone affected by cancer. Its centres provide a safe haven where patients, families, and friends can access a wide range of expert advice, workshops, and a supportive community.
The special Maggie’s racing helmet is supported by Jonny’s long-standing backer and the UK’s leading transport and commercial vehicle finance provider, Asset Alliance Group, whose CEO Willie Paterson is also an active supporter of Maggie’s.
That link saw Jonny support the inaugural Drive to Maggie’s event in 2021 by treating supporters who donated to the cause with a high-speed passenger lap at Knockhill racing circuit.
“Cancer affects so many lives, and having seen the positive impact that Maggie's has on individuals and their families, I hope this partnership inspires others to get involved and contribute to this vital organisation,” said Adam, who moved within one win of Phil Keen’s record last time out at Donington.
Adam and 2 Seas co-driver James Cottingham lead a GT3 top-four covered by just 12 points ahead of this weekend’s sprint double header in Norfolk. Watch both races live on Sky Sports F1 and SRO’s GT World YouTube channel.